Earlier this year, Flock announced a specialized Eco-Edition of our browser geared towards those interested in environmental topics ranging from climate change to alternative energy, from hybrid vehicles to green design and green cuisine. As part of this release, we pledged that 10% of the proceeds generated from searches conducted in Flock's Eco-Edition would be donated back to the environmental organization deemed most popular and fitting by the community of Eco-Edition users.
The Eco-Edition had a fantastic run, and was promoted by key partners such as TreeHugger, Grist, PlanetGreen, Ecorazzi, GroovyGreen and AllTop. We're very appreciative for the great demonstration of support by all of these companies, and are pleased to announce the award of 10% of Flock's Eco-Edition proceeds have been delivered to the Environmental Defense Fund (www.edf.org), by the choice of Flock Eco-Edition users.
Interestingly, people using Flock's Eco-Edition conducted 80% more searches per user as compared to Flock's overall population of users. This is a great testament to the fact that people can and will change their behavior when they believe that their actions will have an immediate and direct benefit to the world around them. For this, we're grateful and honored to give to the E.D.F. and be part of initiating this great experiment.
Flock will not be able to continue supporting an Eco-specific Edition going forward, but we encourage everyone to customize their own versions of Flock to best suit their own unique assemblage of Feeds, Bookmarks, Friends and Media Streams to keep them informed about their own view of the dynamic world we live in.
Many Thanks,
Dan Burkhart
Vice President, Marketing and Business Development
Dan at Flock dot com
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